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alex montero
sr. digital copywriter | cd | multicultural
With 15+ years as a Creative Director/Copywriter, I create impactful, results-driven campaigns for diverse markets, including General, US Hispanic, and LATAM audiences. I've worked with top agencies like McCann, Ogilvy, and Leo Burnett, delivering award-winning campaigns that turn complex challenges into memorable brand stories.
I’ve led creative teams across industries such as Technology, Entertainment, Fintech, CPG, Pharma, and Cybersecurity, seamlessly blending strategy with execution in both digital and physical spaces.
My philosophy? "I help brands tell their stories." I focus on crafting campaigns that not only look great but also achieve real results.
Brand relationships
• Shell • Chrysler/Jeep • Honda • Suzuki • Daewoo Motor Co. • DHL • Western Union • Citibank • Lloyds Bank • Santander Bank • Diners Club • SONY • ABN-AMRO Bank • Sharp • Brother • NCR • Philip Morris • Pricewaterhouse Coopers • Benetton • Tylenol • Calvin Klein • Heineken • Quilmes • Pilsen • Parmalat • Telecel • Ericsson • Mc Donald’s • American Airlines • Peugeot • Chase Bank • Coca Cola • Kellogg’s • Colgate-Palmolive • Red Lobster • US Airways • America’s Dairy Farmers (Got milk?) • Dex (Yellow Pages) • Blue Cross Blue Shield • Internal Revenue Service • MGM • Verizon Wireless • Victoria's Secret • TAP airlines • AVON • Time Warner Cable • Symantec • Norton • Veritas • American Express • BUPA Global Health • Ikea • CMX Cinemas • Payless • H&R Block • DISH Network • Subway • LATAM Airlines • VISA • HBO • Baptist Health • Siemens Health • Payall • IBM • Google • HelloFresh • Palo Alto Networks • Charter/Spectrum • Capital One Bank
Hands-on categories
Airlines
Automotive
Beverages (alcoholic/non)
Cosmetics
CPG
Cybersecurity
Education
Entertainment
Fashion
Fast Food | Ready-To-Eat
Financial
FinTech | InsurTech
Food Service
Government
Health
Hotels | Hospitality
Hygiene
Insurance
Jewelry
Oil | Energy
Pharma
Postal & Logistics
Retail
Technology
Telecom
Miami-Based - Remote-Ready